Impact Play

Measuring impact in sports philanthropy is essential for accountability, strategic decision-making, and long-term sustainability. This guide explores the importance of impact measurement, key metrics to track, and best practices for implementing a data-driven strategy.

Cristiano Ronaldo’s philanthropy goes beyond the pitch, showcasing his commitment to global causes like healthcare, disaster relief, and education. Learn how his advocacy and financial contributions have created lasting impact worldwide.

Strategic partnerships are transformative for athletes' foundations, amplifying impact through collaborations with corporations and nonprofits. This blog explores key strategies, from identifying aligned partners to crafting compelling proposals and managing relationships for long-term success. Whether you're an athlete or a foundation manager, discover how to build impactful collaborations that drive meaningful change.

Athletes have a unique platform to drive social change, connecting deeply with diverse audiences. By advocating for causes they’re passionate about, leveraging their influence, and engaging fans, athletes can create meaningful and lasting impact. Discover how strategic advocacy, like TJ Carrie’s work with heart health through the TJ Carrie Foundation, sets a powerful example for using fame to inspire and save lives. Learn how to turn your platform into a force for good.